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    <loc>https://www.damoncentola.com/home</loc>
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    <lastmod>2023-01-17</lastmod>
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      <image:title>Home - Make it stand out.</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Scientific America: Damon Centola Explains Why Social Media Makes Us More Polarized and How to Fix It</image:title>
      <image:caption>As a scientist who studies networks, I’m used to being surprised by the results of my experiments. Technology has allowed us to access more information and data about people’s social networks, debunking many of our assumptions about human behavior. But even my team at the Network Dynamics Group was surprised: Why did our social media experiment find the opposite of what happens all the time in the real world of social media?</image:caption>
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      <image:title>Home - Yes Magazine: The 25% Tipping Point</image:title>
      <image:caption>Social scientist Damon Centola at the University of Pennsylvania has studied how social change happens, from the civil rights movements to the Arab Spring revolutions to #metoo and #BlackLivesMatter. Much about how social change happens is predictable, and he examines the implications of that for grassroots strategies in his upcoming book Change: How to Make Big Things Happen (Little Brown, 2021).</image:caption>
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